Lunch & Learn - Are You Ready for EMV?

Credit card technology is changing to combat credit card fraud and abuse. EMV/NFC,* technical standards already in place in other countries for smart payment cards and payment terminals which can accept them, are being integrated rapidly into U.S. merchant processing.  As most retailers already know, they will be required standards for merchants using all major credit cards by Oct. 15, 2015.
Is your business ready for the change in technology? Whether you accept credit card payments or use them for your own purchases, you'll benefit from a Lunch and Learn workshop on EMV Readiness conducted by Vantiv and Fifth Third Processing Solutions, partners who offer a chamber-member credit card processing benefit.
The Lunch and Learn will be held on Monday, Aug. 3, from 11:30 to 1 p.m. in the community room at Northwest Library, 2280 Hard Road.  Lunch and networking will begin at 11:30, and the program will be presented at noon. A box lunch will be offered by Metro Cuisine. (Requests for vegetarian or gluten-free lunches must be received with your registration in the "comment" section and must be received by noon on Friday, July 31.)
Pre-registration is required. Click on REGISTER NOW on the screen at right and follow the prompts. You will receive a confirming email when successfully registered. You may also register by calling (614) 888-3040. Please register by noon July 31. The workshop fee, including lunch, is $5 for Chamber members and $10 for non-members.
The workshop will include:
EMV
What is it and how will it affect merchants directly?
What is the time period to get ready for it (October deadlines)?
What equipment is needed for EMV (chip) cards?
Who needs to be ready for its implementation?
NFC (Near Field Communication)
What is it and how will it affect merchants?
Who are the "big players" in NFC, and what effect will they have?
Is your equipment compatible?
Why should you be concerned about it?
*EMV stands for Europay, MasterCard, and Visa, the three companies which originally created the standard. EMV cards are smart cards (also called chip cards or IC cards) which store their data on integrated circuits rather than magnetic stripes, although many EMV cards also have stripes for backward compatibility. They can be contact cards which must be physically inserted (or "dipped") into a reader, or contactless cards which can be read over a short distance using radio-frequency identification technology. Payment cards which comply with the EMV standard are often called chip-and-PIN or chip-and-signature cards, depending on the exact authentication methods required to use them. Near field communication (NFC) is the set of protocols that enables smartphones and other devices to establish radio communication with each other by touching the devices together or bringing them into proximity to a distance of typically 10 cm (3.9 in) or less.
We hope you'll join other Chamber members for this informative session on EMV readiness.