Women's Business Network Luncheon - Latest Ways to Increase Your Online Presence

Women's Business Network of the Chamber
Luncheon


  
Tuesday, April 15, from 11:30 a.m. to 1:15 p.m.
 at Crowne Plaza Columbus North, 6500 Doubletree Ave.
 


Learn the latest ways to increase your company's online presence to acquire new business. Speaker Laura Thieme of Bizwatch will share her expertise on:

The latest statistics on search engines and social media

 Where are consumers spending their time researching products and services before they buy?


Search engine optimization (SEO) versus Pay-Per-Click (PPC)

Benefits, costs and limitations of both
Latest SEO tactics
When PPC should be used
When SEO should be used


Social media (Facebook, Twitter and Google Plus)

Dispelling common B2B and B2C social media myths
Do you really need a Facebook account for your business?
"But, I thought Twitter was for 20-somethings ..."
"Google Plus? Really, who has time for all this stuff?"


Tracking

Proving it works
Tracking source, medium, keyword to the lead, contact form and phone call



Bonus audit from Bizwatch to luncheon guests:
Luncheon attendees who would like to take advantage of a free SEO audit of their website (that takes less than 10 minutes) before the luncheon may do so by visiting this URL: http://bit.ly/1lCeUcr
About the presenter :
Bizwatch is an integrated paid search advertising, SEO and social media performance monitoring and monthly reporting platform; in simple words, the company provides automated SEO & Pay-Per-Click (PPC) audits and monthly/Weekly and bi-Weekly SEO & PPC reports. CEO & Founder Laura Thieme has 17 years of experience in the search marketing industry.  Thieme has spoken at more than 40 national and international search marketing conferences on search marketing analytics, keyword conversion analytics, and database-driven SEO tactics. 
Thieme founded Bizresearch in 1997, as a search marketing agency.  She grew the company to nearly $1M in sales and 12 employees.  In 2007, she teamed up with some colleagues in the search marketing industry, and decided to improve upon her existing software platform, called Bizwatch.  Thieme knew that a need existed for PPC, SEO, Google Analytics data to be integrated, in one console, and easier to use.  Thieme used to have five employees who worked on monthly reporting, and saw that reporting was becoming a large part of what they did.  She saw the effects that monthly reporting had on creatives, savvy account managers, and determined a better platform was necessary. Thieme was named to the Top 100 Most Influential Marketers in 2009, by industry colleagues.
In 2010, Thieme separated the agency from the product, and created a second company, SMI Analytics DBA Bizwatch.  Thieme sought and was awarded pre-seed funding in January, 2012.  Thieme continues to raise money through accredited investors, and reputable angel groups, and spends about 25% of her time working on raising money.  She has earned her CEO stripes in the past year, learning perhaps far more than she wished she knew, about the process of raising money for a software company.  Thieme hopes to be able to write a book about it one day, so that she can share what she has learned with other entrepreneurs who have balanced bootstrapping to fundraising as part of their day jobs, in addition to balancing running the business, and creating the ideas that give cause to run a business.
Thieme acts as the visionary for the product platform, and has been the brainchild of the platform to date, and will continue to be the product manager and visionary moving forward.  Thieme works in a lean start-up environment, and thus wears a few other hats including account manager, sales manager, marketing manager and whatever else is needed.
Cost: $22/Chamber members; $27/non-members (Fee must be paid at time of registration). Support our scholarship fund by making announcements ($5/member; $10/guest) and participating in door prize drawings ($1/member/guest).
Reservations are required by April 14 at 9 a.m.   
To register, click REGISTER NOW on the screen at right and follow the prompts; then click “submit.” You will receive a confirming e-mail when successfully registered.
Registrations and information requests also may be made by calling the Chamber office at (614) 888-3040.

The Women's Business Network is grateful to Anthem Blue Cross and Blue Shield for year-round sponsorship.