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UID:tenant-1057-event-62969@chamberhive.com
DTSTAMP:20260917T081900Z
LAST-MODIFIED:20260917T081900Z
DTSTART:20140415T163000Z
DTEND:20140415T183000Z
SUMMARY:Women's Business Network Luncheon - Latest Ways to Increase Your On
 line Presence
LOCATION:6500 Doubletree Ave. Columbus OH 43229
DESCRIPTION:Women's Business Network of the Chamber Luncheon Tuesday\, Apri
 l 15\, from 11:30 a.m. to 1:15 p.m. at Crowne Plaza Columbus North\, 6500 
 Doubletree Ave. Learn the latest ways to increase your company's online pr
 esence to acquire new business. Speaker Laura Thieme of Bizwatch will shar
 e her expertise on: The latest statistics on search engines and social med
 ia Where are consumers spending their time researching products and servic
 es before they buy? Search engine optimization (SEO) versus Pay-Per-Click 
 (PPC) Benefits\, costs and limitations of both Latest SEO tactics When PPC
  should be used When SEO should be used Social media (Facebook\, Twitter a
 nd Google Plus) Dispelling common B2B and B2C social media myths Do you re
 ally need a Facebook account for your business? "But\, I thought Twitter w
 as for 20-somethings ..." "Google Plus? Really\, who has time for all this
  stuff?" Tracking Proving it works Tracking source\, medium\, keyword to t
 he lead\, contact form and phone call Bonus audit from Bizwatch to luncheo
 n guests: Luncheon attendees who would like to take advantage of a free SE
 O audit of their website (that takes less than 10 minutes) before the lunc
 heon may do so by visiting this URL: http://bit.ly/1lCeUcr About the prese
 nter : Bizwatch is an integrated paid search advertising\, SEO and social 
 media performance monitoring and monthly reporting platform\; in simple wo
 rds\, the company provides automated SEO & Pay-Per-Click (PPC) audits and 
 monthly/Weekly and bi-Weekly SEO & PPC reports. CEO & Founder Laura Thieme
  has 17 years of experience in the search marketing industry. Thieme has s
 poken at more than 40 national and international search marketing conferen
 ces on search marketing analytics\, keyword conversion analytics\, and dat
 abase-driven SEO tactics. Thieme founded Bizresearch in 1997\, as a search
  marketing agency. She grew the company to nearly $1M in sales and 12 empl
 oyees. In 2007\, she teamed up with some colleagues in the search marketin
 g industry\, and decided to improve upon her existing software platform\, 
 called Bizwatch. Thieme knew that a need existed for PPC\, SEO\, Google An
 alytics data to be integrated\, in one console\, and easier to use. Thieme
  used to have five employees who worked on monthly reporting\, and saw tha
 t reporting was becoming a large part of what they did. She saw the effect
 s that monthly reporting had on creatives\, savvy account managers\, and d
 etermined a better platform was necessary. Thieme was named to the Top 100
  Most Influential Marketers in 2009\, by industry colleagues. In 2010\, Th
 ieme separated the agency from the product\, and created a second company\
 , SMI Analytics DBA Bizwatch. Thieme sought and was awarded pre-seed fundi
 ng in January\, 2012. Thieme continues to raise money through accredited i
 nvestors\, and reputable angel groups\, and spends about 25% of her time w
 orking on raising money. She has earned her CEO stripes in the past year\,
  learning perhaps far more than she wished she knew\, about the process of
  raising money for a software company. Thieme hopes to be able to write a 
 book about it one day\, so that she can share what she has learned with ot
 her entrepreneurs who have balanced bootstrapping to fundraising as part o
 f their day jobs\, in addition to balancing running the business\, and cre
 ating the ideas that give cause to run a business. Thieme acts as the visi
 onary for the product platform\, and has been the brainchild of the platfo
 rm to date\, and will continue to be the product manager and visionary mov
 ing forward. Thieme works in a lean start-up environment\, and thus wears 
 a few other hats including account manager\, sales manager\, marketing man
 ager and whatever else is needed. Cost: $22/Chamber members\; $27/non-memb
 ers (Fee must be paid at time of registration). Support our scholarship fu
 nd by making announcements ($5/member\; $10/guest) and participating in do
 or prize drawings ($1/member/guest). Reservations are required by April 14
  at 9 a.m. To register\, click REGISTER NOW on the screen at right and fol
 low the prompts\; then click “submit.” You will receive a confirming e
 -mail when successfully registered. Registrations and information requests
  also may be made by calling the Chamber office at (614) 888-3040. The Wom
 en's Business Network is grateful to Anthem Blue Cross and Blue Shield for
  year-round sponsorship.\n\nhttps://www.worthingtonchamber.org/events/6296
 9
URL:https://www.worthingtonchamber.org/events/62969
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