Get Smart! Business Book Discussion Group - in collaboration with Worthington Libraries

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Worthington Libraries' Get Smart! Business Book Club


The Get Smart! Business Book Club, a Chamber partnership with Worthington Libraries, will meet on July 21, beginning at 5:30 p.m., at Ruth's Chris Steak House, 7550 High Cross Blvd. (Crosswoods area).


The group will discuss "Made to Stick: why some ideas survive and others die" by Chip and Dan Heath.


 


Unabashedly inspired by Malcolm Gladwell's bestselling The Tipping Point, the brothers Heath—Chip a professor at Stanford's business school, Dan a teacher and textbook publisher—offer an entertaining, practical guide to effective communication. Drawing extensively on psychosocial studies on memory, emotion and motivation, their study is couched in terms of "stickiness"—that is, the art of making ideas unforgettable. They start by relating the gruesome
urban legend about a man who succumbs to a barroom flirtation only to wake up in a tub of ice, victim of an organ-harvesting ring. What makes such stories memorable and ensures their spread around the globe? The authors credit six key principles: simplicity, unexpectedness, concreteness, credibility, emotions and stories. (The initial letters spell out "success"—well, almost.) They illustrate these principles with a host of stories, some familiar (Kennedy's stirring call to "land a man on the moon and return
him safely to the earth" within a decade) and others very funny (Nora Ephron's anecdote of how her high school journalism teacher used a simple, embarrassing trick to teach her how not to "bury the lead"). Throughout the book, sidebars show how bland messages can be made intriguing. Fun to read and solidly researched, this book deserves a wide readership. (Jan. 16)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.




There is no charge to attend the event. Light hors d'oeuvres will be furnished, courtesy of Worthington Libraries. Participants should plan to purchase their own beverages or additional food.


To inquire about membership in the group and reserve copies of the book selection, contact Jeff Regensburger at Worthington Libraries, (614) 807-2600.


To pre-register for the event (and receive a preprinted name tag and the opportunity to win a door prize), click on "Register Now" on the screen at right. Follow the prompts, and be sure to click "Submit." You will receive a confirmation e-mail.