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UID:tenant-1057-event-61918@chamberhive.com
DTSTAMP:20260917T081820Z
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SUMMARY:Get Smart! Business Book Discussion Group - in collaboration with W
 orthington Libraries
LOCATION:7550 High Cross Blvd. Columbus OH 43235
DESCRIPTION:For optimum networking and professional development\, plan to S
 TICK AROUND AT THE ... Worthington Libraries' Get Smart! Business Book Clu
 b The Get Smart! Business Book Club\, a Chamber partnership with Worthingt
 on Libraries\, will meet on July 21\, beginning at 5:30 p.m.\, at Ruth's C
 hris Steak House\, 7550 High Cross Blvd. (Crosswoods area). The group will
  discuss "Made to Stick: why some ideas survive and others die" by Chip an
 d Dan Heath. Unabashedly inspired by Malcolm Gladwell's bestselling The Ti
 pping Point\, the brothers Heath—Chip a professor at Stanford's business
  school\, Dan a teacher and textbook publisher—offer an entertaining\, p
 ractical guide to effective communication. Drawing extensively on psychoso
 cial studies on memory\, emotion and motivation\, their study is couched i
 n terms of "stickiness"—that is\, the art of making ideas unforgettable.
  They start by relating the gruesome urban legend about a man who succumbs
  to a barroom flirtation only to wake up in a tub of ice\, victim of an or
 gan-harvesting ring. What makes such stories memorable and ensures their s
 pread around the globe? The authors credit six key principles: simplicity\
 , unexpectedness\, concreteness\, credibility\, emotions and stories. (The
  initial letters spell out "success"—well\, almost.) They illustrate the
 se principles with a host of stories\, some familiar (Kennedy's stirring c
 all to "land a man on the moon and return him safely to the earth" within 
 a decade) and others very funny (Nora Ephron's anecdote of how her high sc
 hool journalism teacher used a simple\, embarrassing trick to teach her ho
 w not to "bury the lead"). Throughout the book\, sidebars show how bland m
 essages can be made intriguing. Fun to read and solidly researched\, this 
 book deserves a wide readership. (Jan. 16) Copyright © Reed Business Info
 rmation\, a division of Reed Elsevier Inc. All rights reserved. There is n
 o charge to attend the event. Light hors d'oeuvres will be furnished\, cou
 rtesy of Worthington Libraries. Participants should plan to purchase their
  own beverages or additional food. To inquire about membership in the grou
 p and reserve copies of the book selection\, contact Jeff Regensburger at 
 Worthington Libraries\, (614) 807-2600. To pre-register for the event (and
  receive a preprinted name tag and the opportunity to win a door prize)\, 
 click on "Register Now" on the screen at right. Follow the prompts\, and b
 e sure to click "Submit." You will receive a confirmation e-mail.\n\nhttps
 ://www.worthingtonchamber.org/events/61918
URL:https://www.worthingtonchamber.org/events/61918
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