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Advertising & Marketing
If you want to increase your company’s awareness and
brand recognition
among business owners, managers, and community leaders, the Chamber
offers a number of advertising opportunities to support you in reaching
these
key publics.
Chamber Business Expo
Business Expo is a unique business development opportunity for members
undertaken annually by our Chamber in collaboration
with
neighboring suburban chambers. Recognized as the largest exhibition of
businesses in central Ohio, the event, held in June, attracts
approximately
100 exhibitors and an attendance of more than 500 business people.
While most business expositions are for businesses from the same
industry, this event features a variety of businesses exhibiting both
business and personal services.
Newsletters
The Chamber’s monthly newsletter, Chamber Connections, is
distributed via e-mail link to approximately 1,200 business people and community leaders each month
and is archived on the Web site. With
more than half of the publication focused on news about members, the
newsletter has a high readership level and is a cost-effective way of
reaching important decision makers with your company’s message.
Chamber Links, a weekly e-newsletter, offers
timely updates, event registration links and links to benefit quotes for
health insurance and group-rated workers' compensation coverage.
Advertising Opportunities: Advertising space in
full color is available in the monthly newsletter in 1/2-page,
full-page, 1/4-page or 1/8-page formats. Ads may be purchased on an annual and monthly basis.
For year-long advertisers, the ad content can be changed each month as
or rotated as desired. Professional design assistance from the Chamber
is available. Members who
enter into a contract for the same advertisement during a six-month
period are given a 20 percent discount. To reserve
or inquire about newsletter-advertising space,
click here.
E-Newsletter Advertising Opportunities
The weekly e-newsletter features
electronic "headliner" ads linking to members' Web sites or other electronic
content, as well as the affordable "e-sert," which provides a link to a
PDF document provided by the advertiser or produced with the assistance
of the Chamber.
For an outline of advertising
rates,
click here.
Direct Mail Program
Members can market products and services directly to other Chamber
member businesses by purchasing mailing labels for one-time use. The
membership list is continually updated and is available only to members.
To order a set of mailing labels,
click here.
Taste of Worthington
This
annual food festival, generally held on the second Friday in July, is designed to promote member restaurants, caterers
and
others in the food industry. Participants may choose to sell appetizers, entrees or desserts, or any combination of these. Vendors set their own
food prices and keep all the proceeds from food sales. Held outdoors in
a festive outdoor “block party” atmosphere, the event includes
activities for children and music. Event goers can sample several menu
items and then vote for their favorites in a friendly competition that
recognizes the best in each food category. To learn more about being a
food vendor,
click here.
Web Site Marketing
The Chamber's Web site is designed to increase your exposure to
potential customers and clients. If you want to maximize your exposure
on the Chamber's Web site, you may wish to consider sponsorship of the
Web site's homepage or other primary pages that will gain your business a
high level of contact and exposure. There is also the opportunity to
have a banner ad placement on the top of the page of your business
category in the Membership Directory and Business Directory or both. For
more information,
click here. |